My clients tend to be amazed by my ability to read them and know exactly how they (and their services and products) need to be positioned. Sometimes they straight-up call it spooky. What it really is: a finely-honed eye for pattern recognition, plus a lifelong obsession with world-building. The combination makes me very good at what I do.

With more than 20 years of creative marketing experience, I’ve made my mark on global corporations and bespoke advisories alike. In both English and Spanish, I have energized and streamlined messaging across sectors, including retail, libraries, higher education, health and wellness, manufacturing, automotive, and publishing. My work is rooted in culture-shaping, innovation, and clarity.

A Los Angeles native, I have considered other places but can’t seem to do without the sunshine and the Pacific Ocean. I live with my husband, our teenager, and three troublesome dogs. A massive language nerd, I learned English and Spanish simultaneously, studied Italian in college, and have an on-again, off-again relationship with language apps (German! French! Irish! Diné!). In my spare time I’m writing a novel and dabbling in needle arts.

Emma Alvarez Gibson
Founder & CEO